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It's not unfortunate. People use the internet in different ways because they're different. Today I got an email from Atlassian, saying "Your repository, blog, has missed you." Some people will think this is great. Some will be irritated. I was amused by the anthromorphication of a file structure in an attempt to lay a guilt trip on me in order to bump numbers for the expected IPO. Bitbucket is just a tool in the toolbox. I've got a steering wheel puller that I bought when I had to replace the ignition cylinder of my 1974 Monte Carlo. I haven't used it since 1986. Heartless? that I am.

So color me skeptical. It's good that I don't use Facebook or Twitter to log into your site. They successfully filter me out from the sort of site designed by people whose business needs are met better by social login. Yes, it's not you, it's me. I am only hindering your growth. So fly away freely. Come back only if our true love was meant to be.

Segmentation is a good thing, so long as it's recognized as segmentation.




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