What made "personal" computing possible was being able to do your own thing. What makes content management difficult is learning to do what fits in with what other people in the organization are doing. Human interpersonal behavior problems are often particularly hard problems to solve by software, because the first issue is getting people to use the software at all.
Define "better" such that subjectivity is eliminated. People have different desires, different habits, different mental models of the world. One man's "better" is another man's "wtf is this pile of dren?"