40k revenue or profit? If it was rev then what was your profit (and vice versa)? And are you worried that the sort of initial wave of traffic will die down and you'll be left only selling a couple dozen shirts a week? I mean this sort of thing (to me) seems like it is an awesome effort at capitalizing on something that went viral, but how do you plan on sustaining (or even growing) these numbers?
Tried commenting on this earlier but was spam blocked.
1. Revenue
2. Estimated ~25% That number gets larger with quantity. I'm more focused on getting more people exposed to the concept and signed up for our shirt picking surveys.
3. Not really but it is a real worry. The submitted designs -> voting -> new shirts concept is repeatable. I also have my thoughts towards building a platform around that. Imgur for shirts.
4. Sustaining and growing, yes since my livelihood depends on it but really I love this concept and am having a lot of fun. I don't see why we wouldn't grow, that would be a failure to execute. I am also going to look for a minor seed investment to enable me to do more things.
As another mentioned, a ton of people want to do the shirt business. It's not about follow-through on this one though, because shirt business isn't as profitable as you might think. I would guess he/she is lucky if 1/3 is profit, and that's with massive quantity. It's a lot of work for 'little' return. Getting them printed, shipping, returns, etc...
40k revenue or profit? If it was rev then what was your profit (and vice versa)? And are you worried that the sort of initial wave of traffic will die down and you'll be left only selling a couple dozen shirts a week? I mean this sort of thing (to me) seems like it is an awesome effort at capitalizing on something that went viral, but how do you plan on sustaining (or even growing) these numbers?