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How would you do TAM bottom-up? Don't you need to rely on stats that describe your total market size?


I'm guessing the point is to avoid the rookie mistake of saying something like:

"The total market in X is $Y billion, and if we only get Z percent market share, we will be a great success."

The hard part is to get that first net dollar of profit in a market, not to dream about some fraction of the entire ocean.

Do investors take special training to avoid rolling their eyes when entrepreneurs give them the "only X percent of the market" line?


What the hell _is_ tam?





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