IMHO - which doesn't mean much, it's really a combination of industry and geography. And of course, I fully realize that what I'm writing below is based on generalizations that I've witnessed/experienced.
For example, here in Canada there's very little risk tolerance, regardless of what people tell you. You see it in the ways companies raise funds, are valued, and even the execution points. Being 'self-employed' can be a hindrance, especially in marketing. On the other side 'Founding X company - building the overall business to over $YY in revenue' is a positive spin on the same result.
On the other hand, discussing a project-based approach looks VERY good. At that point you're a consultant, rather than a contractor or freelancer. Here, that resonates better, in that people go 'ah, well paid expert'. This in turn means that you can pivot the discussion around to project successes, the values you've learned working on multiple projects, etc.
But most importantly, don't underestimate the value of the cover letter - which I used to believe no one reads. If you can explain your passion to join organization X (for some specific reason), then effectively you're priming your resume reader. That helps you positively change the conversation - a brilliant technique from behavioral economics.
For example, here in Canada there's very little risk tolerance, regardless of what people tell you. You see it in the ways companies raise funds, are valued, and even the execution points. Being 'self-employed' can be a hindrance, especially in marketing. On the other side 'Founding X company - building the overall business to over $YY in revenue' is a positive spin on the same result.
On the other hand, discussing a project-based approach looks VERY good. At that point you're a consultant, rather than a contractor or freelancer. Here, that resonates better, in that people go 'ah, well paid expert'. This in turn means that you can pivot the discussion around to project successes, the values you've learned working on multiple projects, etc.
But most importantly, don't underestimate the value of the cover letter - which I used to believe no one reads. If you can explain your passion to join organization X (for some specific reason), then effectively you're priming your resume reader. That helps you positively change the conversation - a brilliant technique from behavioral economics.
Good luck!