I did´n like the video, a very poor quality. So i read just the excerpts. Nice observations. Good story. But they did well for around 10 years. I don´t think they were a startup anymore.
I listened to the audio version. The quality was good. There were a lot of good lessons from him and I thank him for sharing. I would have been interested in hearing more about the Rent-a-Coder developers he hired and how to better utilize the one-time hire system. As a freelancer on oDesk, I would also be interested in knowing if he thought he saved money in the long-run by only paying about $8-10/hour or if it would have been cheaper to hire someone more expensive but who could get the work done faster and better.
For those that didn't watch/listen, one of the problems he mentioned was having a bunch of different developers working on their website which caused it to turn into a big mess after some time.
I liked that he put excerpts from the interview. Does he talk about financials in the video? Fit Fuel now redirects to http://www.allstarhealth.com/fitfuel.aspx So there must still be market for this.
This guy was an investment banker before. If they plan and execute the same way in investment banking as he did in his startup, no wonder we are in this mess now.
