>If anyone can build a market from scratch it is Apple, but why would the younger crowd want a watch at all? Unless you are older than 30 (or perhaps even older), you likely aren't in the habit of wearing a watch. What is going to compel the younger crowd to do so?
If they're gonna buy it it won't be on the merits of its watch functionality. So it's not about being a watch, in the same way (or actually far more so) than a smartphone is not about the phonecalls.
It's a machine you wear on your wrist that also happens to tell time.
Mind you, what the "younger crowd" wants is not really that predictable in the sense of "why would they buy a watch".
If it becomes a kind of fashion statement, they'd buy it, the same way hipsters now buy vests and hats (the kind of which people haven't really wore since 50 years or so), huge headphones (something that was a tiny market a decade or so ago, despite everything being available), etc.
With the apple watch coming into the market. It'll be very interesting to see what schools do... Currently iPods / cellphones are ban in most schools. If it's seen, kids are typically given a warning. If they repeatedly fail to follow procedures, the device gets taken away. Watches will become a lot harder to regulate.
If they're gonna buy it it won't be on the merits of its watch functionality. So it's not about being a watch, in the same way (or actually far more so) than a smartphone is not about the phonecalls.
It's a machine you wear on your wrist that also happens to tell time.
Mind you, what the "younger crowd" wants is not really that predictable in the sense of "why would they buy a watch".
If it becomes a kind of fashion statement, they'd buy it, the same way hipsters now buy vests and hats (the kind of which people haven't really wore since 50 years or so), huge headphones (something that was a tiny market a decade or so ago, despite everything being available), etc.