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> The fact that the Apple Watch doesn't "fit beneath the shirtsleeve" as OP points out is a major ding: form is as important as function for such a jewelry/tech hybrid. A 2x slimmer second generation of the Apple Watch will get /everyone/ on board.

I agree. I think they will sell a boatload of the first generation, but two or three years down the track it will get its equivalent of the iPod-on-Windows or App-store-for-iPhone moment and take off. Everything will suddenly click and everyone will want one.




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