One thing the author is missing: the prices begin at 350$. The milanaise strap he shows might be worth as much alone. For 350$ you probably get the cheap sport watch, while the beautiful ones might cost a good 1000. Which makes the wealth argument less strong. But let's see how this comes out.
Well, keep in mind the author mentions that he saved and bought an Ikepod Hourglass, which according to this link[1] costs $28,500. He also posits (rhetorically) that a 25-years-old would typically want an Omega watch, which typically starts at $2500.
His article makes some great points about the watch itself, as he clearly knows what he's talking about. But I would take his non-strictly-watch-related opinions with a bit of skepticism, as I don't think he's playing in the same league as the rest of us.
Right. I know the Hodinkee blog well actually, and I agree with you. I was just pinning on the first part of the article, where he compares the Apple Watch with sub-350$ watches.