Absolutely, companies like Kimberly-Clark and Johnson& Johnson for Kleenex and Band-Aid dedicate millions to ensuring you understand a clear distinction between the name and what it is. Hence the Jingle "That's why I'm stuck on Band-Aid BRAND and Band-Aids stuck on me." Emphasis mine. When do you ever hear the word Brand in a jingle or marketing message outside the 60's?" Only when the product is in danger of loosing it's trademark due to common use (or crappy naming teams like the ones at Microsoft).