This was about the most minor kind of information leak you could imagine. I doubt anybody is going to feel any real 'hurt' from this.

In this case the information seems unlikely to contain anything sensitive pertaining to customers. If it had though then the companies that had negligently put sensitive information on untrusted servers would be held liable and could face significant fines (violating the Data Protection Act 1998 in the UK can lead to fines of up to £500,000 and similar legislation exists in other parts of the EU). That more serious kind of breach is the one we are trying to avoid by advising companies not to use cloud services.

The lesson can be had independently of the intent of douchery. Shit happens, and learning from your mistakes (by admitting them) is a fine way to get better at what you do.