True, however it should also be common sense. Too many people expect something for nothing. The entitlement mentality. When a company that makes their money on target advertising offers you a free email account, it doesn't take a rocket engineer to understand that there's likely some reason for that "free" account. But, I'm convinced that 65% of the general population is as dumb as a box of rocks. That's the only thing that can explain why the Jersey Shore and the Kardashians made so much money.