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The start-ups that are of the most interest are necessarily exceptional and significantly different from start-ups in the past, successful or not. Thus, evaluating start-ups when looking for the ones of most interest is challenging, and evaluations via simple, empirical patterns from the past promise to select a lot of straw and miss some golden needles.

Really the challenge here is common, nearly standard, and a very old story that goes back to nothing less than the Mother Goose children's story "The Little Red Hen": What the hen was doing was unusual and, therefore, not in the experience of others. Thus, no one would help her. But when she had hot, fragrant loaves of bread freshly out of her oven and eager, hungry, paying customers lined up to buy, lots of people were ready to help. But in the interim she had to work alone with just her own evaluation, creativity, and determination. No doubt that story is in Mother Goose because the situation was both common and ancient.

What is needed are better means of evaluating projects. For a special, relatively small, collection of projects, there are such means, highly polished, e.g., for grant applications to NSF, NIH, and DARPA, similarly for Ph.D. dissertation proposals, and also for a huge range of US DoD projects, e.g., the SR-71, the F-117, GPS. Generally these projects and their evaluations have much better batting average than Silicon Valley equity funded information technology start-up projects.

Maybe what Silicon Valley is doing is making money, and the YC $30+ billion is astoundingly impressive, but one major success can be worth $300 billion, 10 times as much, so that we have to suspect that better evaluations could lead to better returns.



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