Podcasts are growing up. Access to them is easier than ever before. With mobile phones it’s nearly as easy to listen to podcasts you like as it is to turn on the radio – with the added benefit of being able to better pick and chose and, consequently, get a higher average quality (in respect to your own preferences). Plus, if you don’t happen to drive but are on the go you probably don’t have a radio with you, so podcasts (next to music) are just obvious to listen to.
All that infrastructure that makes access real easy wasn’t there throughout most of the 2000s. It was a kludgy process and you had to be quite active to make it work. (Manual syncing!)
So it’s easier to get podcasts and it’s also quite obvious that spoken audio content is attractive in many situation and with our devices we can make that content actually accessible to us in those situations – so of course podcasts are alive and well. We just expected too much too fast from them.
I still expect a bumpy road ahead, but just like blogs podcasts are here to stay and that’s that. Maybe they will even turn invisible after a while, you know, just another thing to do online (kind of like blogs did?), as normal as can be.
Podcasts are growing up. Access to them is easier than ever before. With mobile phones it’s nearly as easy to listen to podcasts you like as it is to turn on the radio – with the added benefit of being able to better pick and chose and, consequently, get a higher average quality (in respect to your own preferences). Plus, if you don’t happen to drive but are on the go you probably don’t have a radio with you, so podcasts (next to music) are just obvious to listen to.
All that infrastructure that makes access real easy wasn’t there throughout most of the 2000s. It was a kludgy process and you had to be quite active to make it work. (Manual syncing!)
So it’s easier to get podcasts and it’s also quite obvious that spoken audio content is attractive in many situation and with our devices we can make that content actually accessible to us in those situations – so of course podcasts are alive and well. We just expected too much too fast from them.
I still expect a bumpy road ahead, but just like blogs podcasts are here to stay and that’s that. Maybe they will even turn invisible after a while, you know, just another thing to do online (kind of like blogs did?), as normal as can be.