I do most of my listening in the car so skipping out on ads isn't exactly high priority. And I'll also say that the quality of ads is extremely high on most of the podcasts I listen to. Gruber's podcast and the Accidental Tech Podcast aren't just listing off a random pitch from some random company. They have discussions about the products, they've used the products themselves, most placements include discount codes, and advertisers have to love it. I actually don't mind the ads because they feel engrained into the show, it's a great model.