But WHY? You're just describing what happens when a medium takes off.
Why are all of these pros suddenly starting their own? Why is it becoming mainstream now instead of in 2004? Certainly there are some trailblazers in there that through luck or foresight were doing it early, but a lot are doing it because they've seen that the audience is there and it won't be a waste of time.
I agree with the article because it fits my personal experience. I bought a car a year ago with a Bluetooth enabled sound system and almost immediately starting devouring podcasts because of how easy it was.
Podcasting is more accessible, and the fact that it is far better than the mundane competition (traditional radio) means people are happy to jump to the alternative of choosing their own programming.
Sure, the iPod made it easier, but beyond connected cars, which the article suggests, capable software and Wi-Fi (or 3G/4G) on every device means it costs almost no effort. When I first got into podcasting, I had to plug in my iPod to a computer every night to let iTunes handle the transfer, and sometimes even then it didn't work and I would be stuck the whole day without my programming. Now, you can just pick a podcast aggregator and download the latest five episodes of any podcast in a matter of minutes. The fact that it has become so easy is what drives people to switch from listening to their local talk shows to listening what they actually want to hear.
I believe a parallel can be drawn to the threat felt by cable TV now that HBO is offering content to subscribers independent of their cable subscriptions.
Why are all of these pros suddenly starting their own? Why is it becoming mainstream now instead of in 2004? Certainly there are some trailblazers in there that through luck or foresight were doing it early, but a lot are doing it because they've seen that the audience is there and it won't be a waste of time.
I agree with the article because it fits my personal experience. I bought a car a year ago with a Bluetooth enabled sound system and almost immediately starting devouring podcasts because of how easy it was.