They then used those classifications to market to people who were explicitly anti-consumerism. For example: Don't market cars, market jeeps. Cars are for squares who need to go to work for the man. When you get a jeep, you aren't buying into the system, man. You are attaining the freedom to get back into nature!
'The Century of the Self' is excellent. It explained to me how my commune-dwelling, sandals-made-from-old-tires wearing parents were converted back into happy consumers. It also cleared up a few other questions like: Why was the V-Chip was such a huge deal and then was suddenly forgotten?
'The Century of the Self' is excellent. It explained to me how my commune-dwelling, sandals-made-from-old-tires wearing parents were converted back into happy consumers. It also cleared up a few other questions like: Why was the V-Chip was such a huge deal and then was suddenly forgotten?
Pay for it http://www.amazon.com/Century-Curtis-producer-Power-Nightmar...
Or not... https://www.youtube.com/playlist?list=PLAD989035A4E8883D