Except when everyone just sort of naturally agrees that we're at good-enough value already and doesn't bother, which is what's happening at a lot of these places.

You don't push and your competitors don't push because all the people who are at the low level of actually doing things rather than sitting in meetings don't feel like bothering with it. Surprisingly (or not) it actually works out well with the only bad part being some fat cats in suits think they're paying money for actual work. Not that it matters if they "waste" their money, it will trickle back up to them pretty soon.

Yeah but I'm not going to create additional value for my company because it doesn't increase the reward at all so we're left with what the article describes, nothing to do.