I don't understand their consumer segments. Who is this product targeted for?
For amateurs, it's rather expensive compared to the other DJI options out there. Especially if you already have a GoPro.
If you're a pro, you probably opt for something more customizable. You want a camera that you can get a great footage out and there is a nice and commonly understood post-processing and grading option available and not use some propriety camera.
So I think real pros would spend a bit more and attach their existing camera (GH4, Canon 5D III, etc.) system that they are familiar with to a large drone or if they want a smaller drone they'll go with the LX100 or some one of many Sony offering (if they don't need 4K)
Why not somewhere in between? Ignoring bans on commercial drone usage for the moment, I could see this working well for, say, a realty agency or a local news-gathering team. Really any small organization that has an obvious path from aerial photography to more revenue, can afford this, but can't afford and doesn't have individuals who are dedicated to UAV configuration and piloting.
That said, a non-Vision Phantom with a gimbal and a GoPro can probably also get satisfactory results for those same customers. Still, the price wouldn't be significantly less, and the Inspire 1 has a full 360 gimbal with yaw and separate camera controls (which is huge), seems to have more flight control features (last I checked, Phantoms didn't support waypoint navigation), and might have better video quality than a GoPro.
I believe it's targeted at the prosumer. The group that has grown out of the entry level DJI equipment, but don't want to take the giant leap to their fully customisable range.
For amateurs, it's rather expensive compared to the other DJI options out there. Especially if you already have a GoPro.
If you're a pro, you probably opt for something more customizable. You want a camera that you can get a great footage out and there is a nice and commonly understood post-processing and grading option available and not use some propriety camera.
So I think real pros would spend a bit more and attach their existing camera (GH4, Canon 5D III, etc.) system that they are familiar with to a large drone or if they want a smaller drone they'll go with the LX100 or some one of many Sony offering (if they don't need 4K)