One interesting thing to note is that pretty much everything that's in the email newsletter is also posted to the web (and there's even a full text feed!), but lots of people prefer getting it as an email anyway.
We now obviously make money from web ads, webinars, conferences, etc. But for years we were only an email newsletter company.
Incidentally, we're one of the very few media companies (let alone b2b media companies) making money right now.
"Incidentally, we're one of the very few media companies (let alone b2b media companies) making money right now."
Not every media company is a dying newspaper, and a lot of them besides yours make money. Unless you have access to the finances of thousands of private companies, you should really think a second before making such statements.
You're right, it's a sweeping generalization that I probably shouldn't have made. And obviously this is just my opinion.... But I still think it's true.
Sure, plenty of people are making money, but the biggest piece of the B2B media industry is print magazines. And print magazines stink bad enough to wipe out any modest gains in online ad sales for the many companies unlucky enough to be stuck with legacy print pubs. B2B ad pages are down 30% just in the first half of 2009. And that's after a crappy 2008.
