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(I'm a founder at Heap.)

This is an excellent point. Two things:

1. Empirically, we've found that our customers rarely fall back on custom attributes. The vast majority of queries run in Heap (>75%) operate on automatically-captured events. To me, this suggests we've either: 1) cut out a significant portion of implementation work, or 2) enabled analysis that was previously blocked by implementation work. If either (or both) are true, it's a win, and suggests that automatic event-tracking produces salient data out-of-the-box.

2. That said, some metrics are important and do require manual instrumentation. Coincidentally enough, we're about to launch a feature that solves the problem you mention and requires no extra implementation work. We're excited about it. Want to try it out on newrelic.com?



Doesn't NewRelic have it's own event-based analytics program (aka Insights)?!?


(ಠ ಠ)




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