So is, say, a better onsite link structure, an optimised description on each page, SERP indented listing, ... (1) or (2).
I suppose you wouldn't hire a UI expert for a GUI program either?
a brilliantly designed site offering a useful service too far away from me is a bad search result
How far is too far? Depends what you're buying right? That's a complex algo. How about if you happen to be travelling there anyway? How does the SE know? What if it's the only place in your country that sells it, would you go further now?
I suppose you wouldn't hire a UI expert for a GUI program either?
a brilliantly designed site offering a useful service too far away from me is a bad search result
How far is too far? Depends what you're buying right? That's a complex algo. How about if you happen to be travelling there anyway? How does the SE know? What if it's the only place in your country that sells it, would you go further now?