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> People buy from whoever makes the best product at the best price.

People buy from whoever does the best marketing (that is, whoever makes them feel like they are getting the best product for them.)

> Regular consumers can careless about who had the original idea

(Nitpick: "careless" is not the same thing "care less")

Regular consumers probably do care about originality, which is why being "the original X" often plays a key role in marketing, in products in a wide array of different markets. If it wasn't something consumers tended to care about, it wouldn't likely be a perennial marketing point.

It is, of course, not the only thing consumers care about, obviously.

> they only care about who executed best

Arguably, they don't care directly about who executed best, they care about who they trust to execute best for them. Evidence about having executed well to others, like being the original in a category, may be indicators by which consumers judge that likelihood.



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