I dislike Apple, their products and their "you're unique just like everyone else" mentality but i honestly want them to make this move and do it well. They might make an over priced, marginally better EV but more importantly they will drive interest in the technology and the products, leading to faster and greater adoption as well as serious industry commitment which will push for research and development and massive improvements in the industry. Just like they did with mobile phones. I love Tesla but they're the Palm pilot or BlackBerry of EV. Trend setters who will maybe get overshot.