I strongly disagree with the sibling comment. Your website _does_ matter. At least in so far as it represents how you are positioning yourself to your clients.
Your website is all about what kind of software you can build. Your clients don't care about that. They want to know what kind of business value you can deliver. What kind of results can you achieve?
As a business owner, I don't want to see example websites, I want to see a case study about how you increased revenue by 20% with a new user onboarding process. I want to see how you saved 100 hrs per month in staff time (i.e. expenses) with the new set of automation features you developed.
If you don't have this data from past projects, then start collecting it. Start framing all of your conversations this way from now on. If a client is working toward a business objective, help them achieve it and make sure you put mechanisms in place to measure success and assign a real dollar value to what you helped them achieve.
Don't misunderstand me here -- contacts to a employee are not bad per se, but in my experience, those contacts usually care about their problems, but do not have the budget to have the work done properly.
OTOH, if you have a contact that is higher up in the chain, those tend to have a broader view and you can discuss prices not in terms of effort on your side but in terms of business value for them.
Your website is all about what kind of software you can build. Your clients don't care about that. They want to know what kind of business value you can deliver. What kind of results can you achieve?
As a business owner, I don't want to see example websites, I want to see a case study about how you increased revenue by 20% with a new user onboarding process. I want to see how you saved 100 hrs per month in staff time (i.e. expenses) with the new set of automation features you developed.
If you don't have this data from past projects, then start collecting it. Start framing all of your conversations this way from now on. If a client is working toward a business objective, help them achieve it and make sure you put mechanisms in place to measure success and assign a real dollar value to what you helped them achieve.