My favorite data-driven decision: one company I worked at ran a contest for the ... | Hacker News

Hacker Newsnew | past | comments | ask | show | jobs | submit

		teej on Nov 2, 2009 \| parent \| context \| favorite \| on: Call To Action; You need to have me at hello. My favorite data-driven decision: one company I worked at ran a contest for the best-converting copy for the homepage. The secretary came in first place, the marketing guy came in last.

paraschopra on Nov 2, 2009 [–]

Is that study documented? Looks interesting..

teej on Nov 2, 2009 | [–]

The marketing guy ran the study, so he made sure that the results beyond 1st place were quickly buried.

Consider applying for YC's Winter 2026 batch! Applications are open till Nov 10
Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact