How did you guys ascertain the reservation price of the customers?
Has anyone really ever been persecuted for price discrimination? (that term also confuses a lot of people.) Student and senior citizen pricing at the movies is clearly the same strategy yet no one sues AMC theaters.
Let me know if you have any questions on this. We ended up finding that most users would potentially pay more (at least in the US).
The only issue is: Is this "price discrimination" from a legal perspective or not since they're clearly pricing differently based on age?