The plan was unveiled on Monday at a brief but highly choreographed news conference in Manhattan, where Jay Z stood alongside more than a dozen musicians identified as Tidal’s owners. They included Rihanna, Kanye West, Madonna, Nicki Minaj, Jack White, Alicia Keys, the country singer Jason Aldean, the French dance duo Daft Punk (in signature robot costumes), members of Arcade Fire, and Beyoncé, Jay Z’s wife.
I think what's interesting is that this in intended to give artists buy-in to the streaming service. If they can get enough exclusive material and artists, I could see it take off. A few months ago I remember reading a post by an artist that said this is the only way for artists to get their fair share, but no one was big enough to tackle it, maybe Jay Z is the guy to do it?
That's a lot of cooks!