Something like this seems like it could learn something from fast food--keep the... | Hacker News

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		physcab on Nov 9, 2009 \| parent \| context \| favorite \| on: Renttherunway.com - Netflix for dresses Something like this seems like it could learn something from fast food--keep the cost of dresses low to attract a broad audience and upsell on all the accessories. I know several of my friends who pick up those supermarket magazines to get their latest celebrity fashion (news?) and gossip whatever, and if there was an ad right next to those pictures "Rent this outfit right now on RTR"...that would be killer.

bravura on Nov 9, 2009 [–]

I think the price point is correct, because the goal is luxury within reach.

If you are going to agonize over what dress you are going to wear to a special event, under $50 is too little for the whole "experience".

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