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Seems like a great idea, especially since a lot of higher-end dresses that are worn for special occasions are typically only worn a couple times.

Their average rental period is ~4 days for approximately 10% of retail price, and they send 2 sizes to you (which somewhat resolves the fit issue).

Small technical gripe: The images on their website are ~300kb and take way too long to load. They don't seem to have a technical person on the founding team, but I'm sure they will work such issues out as they get more popular.



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