The technical specs look very, very similar to the Zopo ZP910 I own and which I bought about two years ago, for about 200€. The CPU unfortunately isn't the same (MTK 6589 versus MTK 6582), otherwise it would be easy to port Ubuntu to it based on bq's builds. I don't really have much dependency on Android apps (just give me a browser, a media player and a way to make phone calls/texting), so Ubuntu Phone fits my bill. I would not buy a new phone just to run it, but I'd happily "upgrade" my current phone to it, because the new versions of Google's apps are quite heavy (material design and all that) and the hardware is starting not to cut it.