I'd say Facebook's moves here are more sinister than Microsoft's (or Apple's - they do the same thing). In the MS/Apple cases, it's simply about pushing product. In FB's case it's about pulling up the ladder after they've climbed it (balkanized Internet means dominant services like FB stay dominant).
After the fwd.us debacle and now this, why should anyone trust Zuck and Facebook in terms of "philanthropy"?
It really isn't surprising for anyone who has read his history that he is not a very moral person.
He made the precursor to Facebook by hacking servers and stealing people's pictures.
Then he lied to the Winklevoss twins that he would build their website for them to stall them for as long as he could so he could release Facebook before them.
What is the difference between this service and the free busses at the airport that only take you to a certain hotel or car rental offices or say cheap chartered air flights sponsored by a casino and of course packaged with the casino stay? I consider myself 100% pro-NN but I'm having a hard time resolving these analogies.
internet.org isn't about the internet at all - it's more a proprietary network similar to Compuserve or AOL.
It's the same brand of philanthropy that Microsoft practices when it offers discounted Windows and Office to schools.