If the Internet is to be cleaned up, then this is the way to go. You can't crack down on file sharing and turn a blind eye to these types of scammers. And the "wild west" days of the net are numbered, for better or worse.
The internet is becoming a market place, that's been accepted for a long time. Rules and regulations don't follow far behind in any market, either they're imposed by a seller consortium or by a government.
These rules usually cause problems to innovation in one way or another (usually by increasing the cost to enter the market), however they inevitably end up appearing.
Personally I'm unsure if they'll be for better or worse, but ultimately I see it as inevitable. Although I also believe they'll likely only ever be applied to large companies, so there will always be potential for scams just as organized crime manages to money launder through legitimate small businesses, there'll be many shady things performed with small online companies.
