I am sorry that I cannot leave a comment of greater value, but this makes me wonder if Zappos needs to reduce the number of employees they have, and if this is a good way to essentially perform a stealth layoff by getting rid of those least willing to be true believers.

I have no reason based in fact to believe that this would be the case; this is just speculation based on my previous impression of Tony Hsieh with respect to his controversial impact on downtown Austin. He seems to be rather invested in being a visionary (if not messianic) figure.