It isn't "is the organisation a bureaucracy" it is "how bureaucrasised is the organisation" - Cole, Management: Theory and Practice.
His words in the article reflect the last 20 years of management theory. Notice he uses the phrase "unproductive bureaucracy". Weber introduced the word in 1947.
Drucker: Business is driven by marketing and innovation, everything else is a cost.
Sounds like a one liner intended to boost the self-worth of marketers. There's nothing wrong with what the average marketer does, so no need to make it into something it isn't.
Well, to sell something you need something people want. Finding a market and coming up with a product in the abstract is part of what's traditionally the marketing department's job, even if it's not what the travelling salesman does.
Too many people view marketing as what you do after you've built the product. Any company worth its salt understands that its also crucial before you've built the product.
Perhaps, but it is not untrue. Which is why it's good for developers to know a bit of design/need-finding/marketing, even if you never want to be a "salesman".
As someone who has seen the process of trying to commercialize bleeding edge academic research up close, I can tell you that knowing about your potential users and their needs can save you from building the best possible solution for the slightly wrong problem.
Indeed the only point. I've worked in, for and with many different organisations in the past 30 years, and I've only seen two real patterns: A) hire great people, or B) create the perfect bureaucracy.
Everything else is just running around putting out fires, no matter what label you put on it.
Now you will of course never be 100% successful with either A) or B), but pick one and aim for it, and don't get distracted by miracle management method #99999 just because you don't get it perfect.
His words in the article reflect the last 20 years of management theory. Notice he uses the phrase "unproductive bureaucracy". Weber introduced the word in 1947.
Drucker: Business is driven by marketing and innovation, everything else is a cost.
Plus ça change, plus c'est la même chose.