Yahoo has actually regressed in that respect. Previously, Yahoo mail, like Hotmail, did not mine your email content for displaying targeted ads. In 2011, Yahoo changed their policies and started displaying "relevant ads".
I'm glad that someone sees demand for privacy. I wish Mozilla would brand itself the same way; with their non-profit, public good mission, few could compete with them for user trust. That's how they can compete with FirefoxOS, Firefox for Android, and other products, IMHO -- it would be hard for Google and Apple to convince the public that privacy is their priority after all these years.
Based on my limited knowledge, more and more consumers are looking for privacy options. If and when demand for privacy takes off, Mozilla and Yahoo would be in good shape if they were already established in user's minds as the 'trustworthy' vendors.
it seems odd that the same people flock to google for privacy when google's entire business model rests on selling or farming it's users data in various ways. (where-as apples is selling products which you pay for)
I've said before that Apple has a business model that is capable of being privacy conscious- so I'm more willing to trust them than google.
it just seems like some very well placed propaganda.
For some reason every time somebody criticizes Google, somebody ends up making the argument that Apple is worse and vice-versa.
I don't really get it. Is it because you feel the need to root for your favorite or something? Either way, it's a fallacy that brings nothing to the discussion.
They have done the opposite as of today, the changed their BOSS API, the main data source of Duck Duck Go, from free to $1.80 per 1000 queries: https://developer.yahoo.com/boss/search/ (There is a section "Who's using Yahoo BOSS" -> Duck Duck Go, and a "Pricing" section below)
What would they do with it? It's doesn't have very many users. It relies mostly off of Bing. The results aren't as good as even Yahoo's or Bing's.
So they acquire it and promote it as this big privacy alternative to Google search seperate from Yahoo search (which is tied to obligations of their deal with Bing). Assuming that all search engines they make aren't subject to the same obligations with Bing, they get a nitch brand and a opportunity to build a new search engine from the ground up? Oh and for all that work they get no money from targeted ads and user data?
Easy to be snarky about this as Yahoo really is drowning in its own shit and daily bad decisions, but I really like the guy's approach. He'll be at Microsoft or Google in a year.