I see what you did there. However, I think they do see the big picture. VR is a huge threat to their marketshare; if relatively small screens and a couple nice lenses can give an experience people find comparable, it's going to be a lot harder to sell their gear at their current price points. The fact that VR's getting to the point where some people are finding it comparable to the "IMAX Experience" is showing that in a generation or two, it will be there for the majority of people.

No, no... IMAX are developing a competing VR system and only want to drive people to adopt VR too early, so they can swoop in and grab the already cultivated market with their product, of course.