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Browsers already can whitelist and blacklist IPs (though you'd possibly want a extension / addon to help manage that for you).

The problem is that:

1) every site writes cookies and some cookies are needed for sites to behave properly (eg it would be impossible to use online shopping without cookies). So the amount of "do you accept" messages you'd see would be insane. It would get to the point that users would just give up and accept everything (pretty much like we do now, in fact).

As a fun experiment, lynx (the terminal based web browser) asks you to accept cookies by default. So try browsing around the web with that. You'd see how very quickly it becomes the most annoying thing ever!

2) what happens when your tracking cookie comes from the same domain as site which you might want cookies stored from? You either have to accept being tracked or break that site.

3) lastly, there are methods of being tracked without the use of cookies. Cookies are by far the easiest and thus most common. But it's possible to work around disabled cookies.



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