Try selling cutting off more than 50% of the audience to your manager.

brudgers · on July 3, 2015

If there's no business case, there's no business case. That's just business. Since it's just business, there's nothing to complain about because it's just business. On the other hand, signing a petition isn't business and Apple will ignore it because...well it isn't business. All of that is ok by me. I think it is unfortunate if people waste energy wishing it was otherwise rather than getting down to business.

If your business has a dependency on Apple, your options are limited. If you have a manager, your options are to do as your manager directs; or not and run the risks; or find another job.

Retra · on July 3, 2015

"Business" is a big word and it means a lot. And nothing is "just business." What's the point in even saying that, except to paint with some rhetoric that assumes you are just and correct in the first place? "It's just business" is not an argument, it's a trite excuse for ceding responsibility.

brudgers · on July 3, 2015

'Business" captures:

1. That Apple isn't a nice person or a mean person because Apple is an "it" not a "they."

2. That the only important thing is running a sound business and that decisions are ruthlessly grounded in economics.

3. That none of it is personal.