That comes across like marketing speak that does not in any way reflect the aggressiveness that Google tried to push G+ and it's features on google/youtube/misc google service users. I personally held back for about a year before youtube insisted I assign a blank G+ profile to my youtube account or I will lose my commenting prividges, so I lost the ability to comment until one day they just made me a profile anyway.

I've personally lost a lot of respect for them and I know a lot of people that feel the same way. It went way beyond offering a new product to people to see if they liked it or not.