The thing Google really fails to understand is the cognitive burden imposed by all of their byzantine rules. I didn't mind creating multiple accounts for YouTube versus G+ and the like, the same way I have one account name for HN and another on Fark.
If I'm forced to create a single account, now I have to take the time to understand how it works and what it exposes to the world. I have better things to do than to try to keep up with Google's business model du jour and anticipate the many ways they might alter the deal in the future to my disadvantage. It's so much simpler for me to do the worst thing for Google that they can possibly imagine, which is to ignore their offerings altogether.
I think that's how they ended up with a ghost town full of millions of unused Google+ accounts.
If I'm forced to create a single account, now I have to take the time to understand how it works and what it exposes to the world. I have better things to do than to try to keep up with Google's business model du jour and anticipate the many ways they might alter the deal in the future to my disadvantage. It's so much simpler for me to do the worst thing for Google that they can possibly imagine, which is to ignore their offerings altogether.
I think that's how they ended up with a ghost town full of millions of unused Google+ accounts.