I agree that bookmarks are a relic. Workona (http://workona.com/) might be of interest to you. It combines tab groups with resources (our term for bookmarks). But unlike regular bookmarks, resources can be grouped, ordered, or reorganized easily. They display important info at a glance (favicon, page name, type of object like GDoc). They won't open a duplicate tab if one is already open, and you can even
replace your open tabs with a different set of resources (you choose which ones). Oh, and you can share them. So, bookmarks but redesigned for modern work. Would love to hear what you think if you decide to try them.
I've been lucky enough to be a beta tester for Workona and once I decided to go all in with its usage, it was a game changer. If you do work on the internet, or are guilty of having a million tabs open at once, I'd highly recommend trying it.
I like the author's use of the word "modesty", but maybe "humility" is really what we're looking for. Modesty means balanced and moderate, but sometimes leaders need to take feedback without trying to balance it (i.e. defend themselves). Take their lickings, so to speak. Those are the times that true growth happens.
That's an interesting point. I hadn't really parsed the difference between the two terms, but there is one. I think it ends up calling for both, depending on the situation.
MARKETING SPECIALIST (entry-level position) -
We’re looking for a driven individual to create content—primarily written, with some visual components—for our popular software suite. Your responsibilities would include creating compelling and search-optimized content, along with analyzing results of marketing campaigns to develop actionable recommendations.
Requirements: - Strong writing skills - Attention to aesthetics and detail - Willingness to take initiative and quickly learn new skills
Recommended experience: - Copywriting & editing - HTML - Basic web design - Bachelor's degree
As with other positions, please email resumes to jobs@lucidchart.com
An interesting anecdote...when I was in middle school, an account exec for McDonald's came to speak to our class. He told us that in our local market, McDonald's Corp wasn't convinced that the TV and radio ads were having a significant effect on buying behavior. So for one day, they pulled the ads in that market. They found that sales absolutely plummeted in that day, so they scrambled to reinstate their regular ads and all was well. Of course this is anecdotal evidence, but it made a big impact on my middle-school mind :) Everyone thinks they're not affected by advertising.
Just to touch on one of your points, we've actually found that most people who talk about us on social media are those using or looking for free accounts. There are certainly exceptions to the rule, but the overwhelming majority are people who don't want to pay a cent for the product. We still love those people, but they don't pay the bills. And like I mentioned in the blog post, a pretty significant sample of users confirmed that most who discover us through social media are on free accounts.
Like I wrote, we won't be abandoning our social media efforts anytime soon. But we are taking another look at how much time & effort we invest in those channels.
That's a great point. But Facebook is starting to stonewall business owners with promoted posts, and the value of the channel seems to be dipping lower and lower. So business owners work to build up these audiences, and then they're charged a premium to get any eyeballs. At this point, a simple website and a good SEO expert might be a better long-term investment.
I've literally stopped my SEO efforts.. most are just price checking anyways, looking for 'the lowest price' (web design services)... I tend to find building a relationship and educating my potential clients better than trying to get a sale from SEO window shoppers, I can do that best with social media... I've started driving people from my website to my social media profiles, and I'm doing the same with my clients
Really? I find few things more annoying than going to a business's or organization's website and finding it has no details about them, their products, their services, or anything else useful -- all because some genius has decided that facebook/twitter/google+/etc is a better platform for that information than their website.
It may be better to stick to targeted advertising (e.g. Adwords) where you can aim at consumers further along the sales funnel by controlling specificity and have an easier way to track conversions.
Also any money invested in SEO, as in building good content vs. SEO "tricks", usually has a bigger payoff than paid advertising.
I'm sure there are some small, local companies who can't afford to/don't have the expertise to manage a website, that can leverage social media for promotions, sales, and general brand awareness. But those are also the people who tend not to measure ROI, so who knows? This was a really interesting article on the subject, if a bit biased: http://www.fastcompany.com/1760849/does-social-media-have-re...
It seems to be a self-perpetuating cycle from social media "gurus". Audi's manager of social media says "Today the equation to measure that doesn't exist" when asked about measurable results. So he (and much of the industry) claim that they just don't know, but it's probably doing something, and it can't hurt, right? So their clients/supervisors are scared of missing out and they continue to approve these gimmicks that, in my opinion, aren't very effective.
The article quotes Frampton as saying, "I have been accused of having a huge ego." Asking for proof would be admitting to himself (and her) that he can't realistically bag a swimsuit model.
There's a difference between being able to buy a Rolex and believing the guy on the corner selling Rolexes out of this coat pocket sells genuine ones. First has to do with the ego, the second only with lack of the common sense.
Good point. Craigslist is a hotbed of spammers and phishers, especially in the housing section. They employ some pretty transparent tactics: amenities that are too good to be true at the given price point, pictures that you can easily reverse search, etc. They're looking for people who won't ask too many questions.
