I refuse to believe that. The Linkedin cringe is from posts that are optimised to go viral on Linkedin (consciously or not); no-one writes in that style sincerely.
i think there's two main flavors of linkedin slop.
there's the founder/ceo trying to brand themselves as a "thought leader" slop. stupid made up inspirational stories. grind/hustle motivational stuff. etc.
then there's the slop from employees. this is usually a multi-paragraph missive where they announce that they've made the hard to decision to leave company X for company Y but they learned SOM MUCH and everybody at company Y are ABSOLUTE ROCKSTARS and on and on and you just wonder "if all that's true, why are you leaving"
LinkedIn cringe comes from people imagining situations to align with a certain narrative and writing it in a way they think how it'd look like if it came from the heart.
When’s the last time your heart told you to post “today I went for an interview. [insert bullshit here] I was rude to a passerby’s dog. [more bullshit] The dog was the interviewer.”?
LinkedIn slop has a certain smell to it like no other spam does. I’m still puzzled as to why anyone does it - *surely* everyone from the cohort you wish to attract is familiar with it and sees right through it? Even for marketing positions I don’t see how this can translate to other, actually-profitable venues since this kind of content wouldn’t work anywhere else.
Same as the rest of the corporate world. LinkedIn sloppers hire LinkedIn sloppers until the only way to get into <insert high paying company / industry> is to post about your "experiences" like - "I was late for the interview because I saw a homeless dog outside and went to get it some food and sit to ask about its day [more bullshit] Half way through the interview the dog came in - turns out they were the CEO."
Yes, managers should make an effort to explain the optimal way and steer the conversation. But also people who are in an individual contributor role can simply get ahead of the game by learning the difference.
Yes I'm definitively the chief growth hacker, I take care of a lot of the marketing activities myself. But I need help, preferably from someone with some relevant experience growing a SaaS company.
In your view, what are some of the core competencies that as growth person should have? Looking forward to hear your thoughts, thank you.
For me, someone having experience growing their own projects is a big one (hard bonus if they were able to monetize). But generally, I look for:
- Creativity: Growth hacking often involves coming up with unconventional ideas to drive growth, so a growth hacker must be creative and willing to try new things.
- Entrepreneurial Mindset: be willing to take risks and be adaptable to changes.
- Persistence: Growth hacking involves a lot of trial and error. They should be willing to experiment with different ideas and strategies until they find what works.
- Customer focus: needs to understand customer needs and behavior. This means being able to speak with customers, analyze their feedback, and incorporate it into the growth strategy.
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