BitBabbler had one, too. Engineer said it was the simplest, cheapest, "dumb" product they could find for USB in that form factor or packaging. So, that problem is apparently going around. It might help if someone in open-source hardware would make one with similar attributes. It will cost money because ASIC's ain't cheap.
For reference: https://www.youtube.com/watch?v=eU66as4Bbds