Great looking product - they'll have a hard time out-marketing Apple though. This seems like a market where second place is as good as dead.
Good luck to them.
As a side note - there's at least a billion dollars to be made by the first company that develops a fingerprint/smudge free screen - every used iphone i've seen looks gross
Also 1080p on a screen that small is v.nice. The high DPI should make for a nice ebook reader.
The iPad/iPhone is frankly too expensive in the Indian market. The market is huge though. Their price point in India should be much lower than the iPad's and that should give them an advantage.
Internationally, that's a different story altogether.
I don't see how their price point can be lower since they are using commodity components. Their contribution is the software+hardware combo.
In fact they will probably never come even close to competing on price. Hardware is a tricky game and most is sold at below production cost e.g. consoles and also I imagine the iPod. This loss is recouped through software licensing or in Apple's case the app store. This probably wont be an option for these guys since they are building on an open platform.
Good luck to them.
As a side note - there's at least a billion dollars to be made by the first company that develops a fingerprint/smudge free screen - every used iphone i've seen looks gross
Also 1080p on a screen that small is v.nice. The high DPI should make for a nice ebook reader.