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> It's basically just a new type of search result ad...

It makes me wonder how many of their other "verticals" will soon be, or already are, basically just a new type of ad. Flights? Restaurants? It's important to remember that the average person probably isn't aware that these are even ads.

Ugh. It's a shame that Google wasn't satisfied with just being a $1B company that made a kick-ass search engine and sold tasteful ads next to the results. Instead, they're trying to get a taste of every part of the economy. Does anyone else remember the company that kicked Alta Vista's ass?



Probably boils down to investor expectations. Google's revenue has, for a long time, grown more and faster than general internet growth.

They are running out of ways to keep that going. Once everything above the fold is an ad, there's not much more you can do.

This idea is one of a few remaining things they can do. At least until something other than search is driving revenue growth, like maybe GCE.


That ownership structure turns the company into a psychopath. Do anything for profit, sue to protect yourself and always bully with your size if you can.

This is not a socially acceptable way to be towards others.


Yeah, I agree, but I don't see a way around it. Big private companies are rare.




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