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Probably boils down to investor expectations. Google's revenue has, for a long time, grown more and faster than general internet growth.

They are running out of ways to keep that going. Once everything above the fold is an ad, there's not much more you can do.

This idea is one of a few remaining things they can do. At least until something other than search is driving revenue growth, like maybe GCE.



That ownership structure turns the company into a psychopath. Do anything for profit, sue to protect yourself and always bully with your size if you can.

This is not a socially acceptable way to be towards others.


Yeah, I agree, but I don't see a way around it. Big private companies are rare.




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