In case anyone is wondering, this really isn’t that unusual.
For the longest time you couldn’t get most console dev kits without a business address and very strict guidelines on a separate lockable space for the hardware.
I think there’s been some relaxation on that more recently (I know at least with Nintendo there has), but it’s not that odd that a supposedly earth shattering technology have those guidelines.
Yup! I remember getting some console dev kits early on that had a number of restrictions on them, like:
* Devices must be kept in an area with restricted access to those on the NDA; or
* Devices must be kept in a locked office; or
* Device must be chained to the desk; or
* Device must be covered with a cardboard box at all times
Keeping AR glasses in a safe doesn’t seem too outlandish.
Yup, I worked on a hardware project at Google that eventually became Android TV, and when we sent out hardware units they were hand-delivered by Google employees in GPS-tracked, locked Pelican cases. Upon receipt, devs had to keep it in a safe when they weren't working on it, and if I remember correctly, we gave them little decoy cardboard boxes to put over it to hide the case design from passers-by while it wasn't in the safe. Sending out devkits always feels very "briefcase handcuffed to a dude in a suit".
I work in this industry, and every early devkit device we've received from the manufacturer has come with these kinds of constraints for us. I would have been much more shocked if Magic Leap didn't require these kinds of things of its early devkit recipients. And I'm a big ML skeptic.
There were significant restrictions and weird PR "no go" topics with the Hololens as it was being developed. For a long time they didn't even allow photography of the physical hololens (as it was still in flux).
Why can't it be a legitimate concern, where they want to maximize the amount of development time before their competitors get their hands on them and start reverse engineering? This isn't a lightly modified PC meant to run games, this is whole new tech that could spawn a potentially huge new market if it turns out to be good. There's a lot at stake.
We have this amazing pin-drop blood testing device. But no releasing papers for peer review is too risky. It's too revolutionary! No, don't ask us how it works, we don't even reveal it to family it's that amazing.
Theranos was able to fool people by not allowing their system into 3rd party hands and doing all of the tests behind closed doors, mostly using 3rd party existing industry machines.
I don't see how that analogy applies here when the entire device is being given to actual companies and with restrictions merely because Magic Leap wants to control the full PR experience when the product launches.
That PR will come out in some fashion in the near future, and it won't require a whistleblower within the company to leak it and risk losing their jobs.
I've worked with quite a few console dev kits with serious restrictions, including needing to be in windowless rooms with locking doors. Usually that level of security was at the pre official public announcement stage though. It's a little unusual to have that level of security after the company has done a big PR push showing off pictures of the 'secret' hardware.
For the longest time you couldn’t get most console dev kits without a business address and very strict guidelines on a separate lockable space for the hardware.
I think there’s been some relaxation on that more recently (I know at least with Nintendo there has), but it’s not that odd that a supposedly earth shattering technology have those guidelines.