That’s why organisations need leaders who can change the direction having realised that the current state had degraded to being gamed.
Seek revenue, then seek new clients but not revenue, then go on R&D spree. People are not going to be happy, but the organisation is going to be healthy.
IMO there must be high-level metrics which define which low-level metrics are valuable today.
It's getting weirder when you factor in shareholder value: sacrificing the future of the company for looking good in all the fashionable metrics might be exactly the leaders job, depending on how the board is made up.
Seek revenue, then seek new clients but not revenue, then go on R&D spree. People are not going to be happy, but the organisation is going to be healthy.
IMO there must be high-level metrics which define which low-level metrics are valuable today.