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> I guess it comes down to what we define as 'pixel perfect'.

When the customer hears "pixel perfect" they don't think "different on different browsers and on different OSs and on different devices", they think "the same everywhere".



That should be one of the first conversations had with a client. It's all about managing expectations.

During the pitch meeting we'd point at the big TV in the meeting room, their laptop and smartphones and (maybe) watch, and explain that while we could make their site look great on everything, it wouldn't look the same.


Sometimes the target is a known browser version on a known OS (eg. intranet sites). Those are a lot simpler and (arguably) fun to make.




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